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This is the third blog in a series of posts regarding International Walk to School Day, or “IWALK” planning. If you would like to host an IWALK event at your child’s school, this information will help.

During the summer, many IWALK planners have formed planning teams, and have begun to make basic decisions about the size, shape and scope of their events. With the start of the school year, now is the time make it real. Your main tasks at this point are to coordinate your event to other school happenings, and to cast the net as wide as possible for involvement from others. This short checklist should help:


  • Meet with your principal to share your goals and ideas. At a minimum, you need the principal’s buy-in, but he or she can also become your strongest ally. See if there are ways to align your event with the school’s educational objectives, or to coordinate with other upcoming events. Invite your principal to lead a walking school bus or greet walkers at school on event day.
  • Get your date on the school calendar. All schools have a shared calendar for staff, either posted on a wall in a communal space or kept electronically. Check your desired date(s) against this calendar, adjust your plans if necessary, and speak with the school secretary (or whoever keeps the calendar) to get your event posted.
  • Get on the agenda of your first PTA meeting, and/or arrange to have a presence at your start-of-school family event. Use these opportunities to recruit more parent volunteers, both for your planning team and for the event day. Send around a sign-up sheet so that you end up with a contact list of potential volunteers.
  • Communicate with school staff to let them know about the event and to invite them to get involved. Try one or more of these ways to reach out to teachers and other staff:
    • Ask to speak at a staff meeting.
    • Ask your principal to send an “all-staff” email that you compose.
    • Write a half-page description of the event, make copies, and place them in staff mail boxes.
    • In all cases, be sure to have a specific “ask” for staff, including your contact information, a sign-up sheet, or other easy way to act on their interest.
  • Inform all school families. Write an article previewing your event and get it published in the first school newsletter. Be sure to include the who, what, where, when, why and information about how to get involved. Your school secretary and/or PTA president will best know how to submit an article.


Don’t forget to sign up for the Feet First IWALK Challenge! Sign up here to receive email messages with contest details.

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put on neighborhood walks and provide walking resources

raise awareness throughout Washington about the benefits of walkable communities and rights of the pedestrians

host events and programs focused on improving walkability